The term fetish derives from the German fetisch, itself adopted into European intellectual discourse through early studies in religion and anthropology. Originally employed to describe objects of devotion or forms of excessive attachment, its semantic field was broad and non-sexual. Over time, however, the meaning has been polluted, increasingly confined to the register of sexual deviation and desire. This project seeks to recover and reposition the term, returning it to its broader significance as a marker of pure and unconditioned indulgence.